From draft to done, quality content at scale

Produce and refine content without compromise. Use AI to generate, update, translate, and optimize content faster without compromising quality.

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Your signature style, at scale

Native guardrails and approvals lock in voice, tone, and compliance — helping teams create better content, not just more of it.

AI built into your workflow

Craft content faster and move beyond one-off edits with AI woven directly in.

Control you can trust

AI runs with clear oversight, respecting roles, permissions, and publishing controls, with model choice built in.

Do more, without doing more

10x increase in content production

7K pages in 52 languages

78% increased conversion rates

30+ languages supported

Skip the slog, let AI do the heavy lifting

Bulk edits, done better

Tackle massive content updates in minutes, not hours. Run AI across hundreds of entries at once, then review, approve, or refine changes before go-live.

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Effortless localization at scale

Manage and update content for every market from one place. AI Actions combine bulk translation, contextual intelligence, and built-in review steps to keep quality high and messaging consistent across languages, regions, and channels.

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Context that counts

AI understands your content — preventing duplication, suggesting what to reuse, and keeping everything on brand. For even sharper results, use Variables to add context from entries, PDFs, or external sources.

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Make great content even greater

Spot opportunities to boost performance with AI-powered recommendations for SEO, accessibility, and readability, or create custom Suggestions to meet your legal, compliance, or brand standards.

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Built-in governance to obliterate silos

Move fast without cutting corners. Approvals, permissions, and quality checks are baked into every AI Action. Choose models from providers like OpenAI, AWS, and Google, or use their own for greater control.

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Segmentation with AI

Continuously optimize your customer experience with AI

Personalize content at scale with AI Suggestions. Generate the most compelling content for your audience, identify the right segments, and elevate your marketing strategy in minutes.

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AI Actions benefit every role in your workflow

SEO teams

Leave traffic gains to AI, not spreadsheets. Bulk-generate optimized titles, meta descriptions, and alt text with AI that gets the details right every time.

Content teams

Focus on the big bets. Reboot your content workflow—batch generating, translating, and polishing entries, all under brand-governed guardrails.

Website teams

Push pages live, globally and confidently. Handle localization workflows with AI-powered accuracy, review checkpoints, and release-safe publishing. All right inside Contentful.

Helping leading brands make tailored experiences sparkle

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Intuit Mailchimp unites and optimizes its content with Contentful AI Actions

10x

increase in content production

6

languages supported

Contentful resources to get you started with AI

Developer resources

Documentation

Get started with Contentful

Essential resources to get up and running with Contentful.

Help

How to set up AI Actions

Step-by-step guidance to make the most of AI Actions.

Discover all that Contentful has to offer

Contentful Personalization

Generate higher ROI from your content and data with AI-native personalized experiences across channels, all inside Contentful.

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    Contentful Analytics

    Bring AI-powered performance insights straight into your workflow within Contentful, so you can act immediately.

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      AI Actions: Build quality content at scale | Contentful