Experimentation
A/B test it all — content, features, and anything in between
Experiment in minutes, not weeks
Define
Easily define audiences inside your CMS with any customer data you have and learn how they interact with specific pieces of content.
Create
Create personalized experiences and experiments without developer support, as easy as updating a content block.
Optimize
Measure the effectiveness of your personalized experiences and refine them, testing as you go.
Experiment directly inside your DXP
With Contentful Personalization, Marketers can take advantage of no-code experimentation, so developers are freed up to focus on building the most innovative products possible.
Continually optimize content with AI-powered suggestions
Audience and Experience Suggestions analyze your data to pinpoint the right people to deliver each experience to.
Create ready-to-use segments aligned to your business goals and test multiple components at the same time
Easily get a handle on visitor behavior, analyze performance, and experiment with suggestions
Get more conversions from the same traffic
Stop wasting time and money on things that don't work. Our multi-armed bandit optimizes every interaction with your audience, leveraging AI for smarter traffic distribution.
Eliminate guesswork. See what customers respond to and sharpen your personalization strategy to grow revenue
Empower your marketing team with no-code experiments in your CMS, so devs can focus on what matters most
Speed up your time to market
Get ahead and stay ahead of the game without breaking your content workflow. Increase your testing velocity without sacrificing performance.
Connect with your customer data, content source, and analytics solution
Compliant and certified for enterprise readiness
Create experiments in under 30 minutes
Personalize experiences managed outside of Contentful
Personalize and experiment with experiences that aren’t managed in Contentful. With Custom Flags, you can test checkout flows, product detail pages, or forms built in other tools.
Easily test features, designs, and experiences outside of Contentful-managed content
Use custom values to fine-tune variations with data-backed precision
A/B testing every team can get behind
Marketers
A/B testing is the secret ingredient to increased conversion rates and growth. Test and refine the customer experience without developer assistance.
Web teams
Make data-driven decisions with confidence. Easily and securely connect Contentful Personalization to your content and data sources and analytics solutions.
Product
Increase the velocity of your experimentation, connect your data and content to effortlessly create personalized experiences and A/B tests.
"Our content editors can run A/B tests whenever they’d like and build pages based on those findings. Overall, the load on the Engineering team is much smaller and we get a lot of satisfaction seeing how these new capabilities change our ways of working."
Head of Digital Product
Ace & Tate
More ways to succeed with Contentful
No matter what your business goals are, get more value out of your digital experiences with our platform.
Experimentation resources to get you started
Curated insights for delivering success with Contentful.
See Contentful Personalization in action
