Entering into sales conversations at earlier stages
While some companies want to build out their tech stack independently, a growing number of enterprises are building them based on recommendations from their core technology vendor — whether that be a CMS, DXP, or ecommerce solution. As customers begin to consider additional microservices, Contentful might point them towards partners that offer high-quality solutions. The partnership enables Vercel to engage earlier in these conversations — and gives our joint customers a proven path to deploy high-performing digital experiences.
“Customers are looking for solutions to modernize their business, but they also need to offer a perspective on how to architect it and how to integrate it for a specific outcome,” noted Paule.
“Customers are more than likely going to go through Contentful first. They're not going to say, ‘ I chose this frontend, now what backend platform do I need?’” said Saler.
“They're utilizing Contentful for content management, eventually need to select a hosting platform, and being readily available in the Marketplace and easy to integrate supports our position," he added
Together, Contentful and Vercel have attracted 230+ joint customers, including market leaders such as BMW, Atlassian, Notion, and DoorDash. The digital transformation success stories and impressive outcomes reported by these customers are testaments to the joint power of our offerings.
