Compare plans for every project, business, and team — with options to customize and scale, just like our AI-driven products.
Deliver AI-driven experiences from a unified source.
Find your perfect plan. Browse below to see how our options stack up.
Entitlements overview | |||
|---|---|---|---|
| Support | Community support & resources | ||
| Included Space license | Starter | ||
| Additional Space license | |||
| AI Actions | |||
| Contentful Personalization | |||
| Contentful Studio | |||
| Roles | 2 | ||
| Role types | Admin, Editor | ||
| Locales | 2 | ||
| API calls | 100K/month (no overages) | ||
| Asset bandwidth (CDN) usage limit | 50 GB/month (no overages) | ||
| Asset upload size | 50 MB | ||
| Function executions | |||
Structured content | |||
| Content tags | |||
| Links/reference fields | |||
| Visual modeler | |||
| Taxonomy | |||
| Taxonomy Localization | |||
| Reference view | |||
| Multi-space orchestration | |||
| Custom external references | |||
Governance and compliance | |||
| Roles and permissions | |||
| ISO 27001 | |||
| API token management | |||
| Single Sign-On (SSO) | |||
| Teams | |||
| Custom roles and permissions | |||
| Tag-based permissions | |||
| User Management API | |||
| Environment governance | |||
| SCIM provisioning via IdP | |||
| Custom domain | |||
| Embargoed assets | |||
| Static webhook IPs | |||
| Security reporting | |||
| PCI DSS compliance | |||
Infrastructure | |||
| Standard infrastructure | |||
| Encryption in transit | |||
| Encryption at rest | |||
| 24/7 infrastructure monitoring | |||
| Advanced caching | |||
| Medium-density infrastructure | |||
| Dedicated infrastructure | |||
| Multi-region delivery infrastructure | |||
| EU data residency | |||
Terms and services | |||
| Technical support | |||
| Uptime and Support SLAs | |||
| High-priority support | |||
| Customer Success Manager | |||
| Professional Services offerings | |||
| Infosec and legal review | |||
Editorial experience | |||
| Rich text editor | |||
| Markdown editor | |||
| Image editor | |||
| Scheduled publishing | |||
| Validation | |||
| Locales/translations | |||
| Content versioning | |||
| Bulk editing | |||
| Comment on entries | |||
| Comment on fields | |||
| Tasks app | |||
| Live preview | |||
| Launch app | |||
| Presence indicator | |||
| Timeline | |||
| Localized workflows | |||
Developer experiences | |||
| Sandbox environments | |||
| Environment alias | |||
| Client libraries | |||
| GraphQL API | |||
| Content Delivery API (CDA) | |||
| Content Preview API (CPA) | |||
| Image API | |||
| Content Management API (CMA) | |||
| Sync API | |||
| CLI tool | |||
| Custom aliases | |||
| Preview localization | |||
| Enterprise observability | |||
| Bulk Content Operations | |||
Extensibility and apps | |||
| Webhooks | |||
| Webhook transformations | |||
| Webhook templates | |||
| AWS webhook integrations | |||
| Apps | |||
| App Framework | |||
| Open-source field editors | |||
| Forma 36 | |||
| Custom apps | |||
| Marketplace apps | |||
Spaces are an area for each project. You can easily add more as you scale.
| What is it? | Your free Starter Space; cannot be purchased separately | ||
|---|---|---|---|
| Who is it for? | Anyone can get going with this included Starter Space | ||
| Availability | 1 included on every Platform plan | ||
Quotas | |||
| Content types | 25 | ||
| Environments | 2 | ||
| Records | 10,000 | ||
| Workflows | Not available | ||
| Additional API calls usage | Not available | ||
| Additional asset bandwidth usage | Not available | ||
Our Premium Spaces each have their own unique benefits for your business.
For teams looking to deploy standard marketing sites, these come with Space quotas fit for many standalone Commercial use cases. Perfect for any business managing a single project or experience, with the capability to customize to meet your specific needs.
Perfect for businesses that require seamless coordination across teams, brands, business units, or regions. Plans are equipped with generous Space quotas and Enterprise-level features like embargoed assets, localized workflows, locale-based publishing, and connected Spaces.
Deploy a high volume of smaller, standardized sites with consistent templates determined by an Enterprise Space. Simplify your content processes with a perfect structure for global microsite or franchise use cases, related team workflows and content governance.
10 users
2 roles
2 locales
100K API calls/ month
50 GB/ month CDN bandwidth
Structured content
Developer tools
Editorial experience
1 Starter Space included
20 users
3 roles
3 locales
1M API calls/ month
100 GB/ month CDN bandwidth
Comments & task management
Scheduled publishing
Live collaboration
1 Starter Space included
+ 1 Lite Space available for additional purchase
Enterprise
Custom
For building scaled digital experiences with advanced security and reliability.
Custom number of users, roles & locales
Unlimited API calls/ month
Custom amount of CDN bandwidth
Dedicated Customer Success & Professional Services with 24/7 customer support
Enhanced governance, compliance and security features with up to 99.99% uptime SLA
Unlimited Spaces allowance
Compatible with Personalization, Studio and new AI Actions
Multiple custom Spaces
+ larger upgrades available
Plans created for businesses of any scale and level of personalization maturity.
Choose what’s right for your business, and add as you grow.
Product | |||
|---|---|---|---|
| Available on Enterprise Platform plans | |||
| Native Contentful integration | |||
| Enable Spaces for Personalization | 1 Space enabled on your plan | ||
| Monthly active profiles | 100K (upgrades available) | ||
| AI Suggestions allowance | 100 (upgrades available) | ||
Personalization & A/B testing | |||
| Advanced audience segmentation | |||
| A/B tests and personalized experiences | Unlimited | ||
| Component level experiences | |||
| Multi-component testing and personalization | |||
| Smart traffic distribution with Multi-Armed Bandit | |||
| Knowledge Base | |||
| Brand Kit | |||
| Experience Preview | |||
| AI Experience Suggestions | |||
| AI Audience Suggestions | |||
| Custom Flags | |||
| AI Variant Generation | |||
| 1:1 experiences | |||
| Feature experimentation (Early access) | |||
| 3rd party content personalization (Early access) | |||
| Linked Audiences | |||
| Linked Experiences | |||
Insights | |||
| Experience insights | |||
| Custom metrics | |||
| Component insights | |||
| Audience insights | |||
Privacy & Security | |||
| Privacy Plugin | |||
| EU data residency | |||
| Single Sign-On (SSO) | |||
| SOC 2 Type 2 | |||
| Single Sign-On (SAML) | |||
Data connections | |||
| Basic data connections | |||
| Contentsquare (Premium) | |||
| Segment (Premium) | |||
| Rudderstack (Premium) | |||
| Albacross (Premium) | |||
| Salesforce CRM (Premium) | |||
| Shopify (Premium) | |||
| Klaviyo (Premium) | |||
| SAP Emarsys (Premium) | |||
Start
For those who are new to personalization.
Start creating AI-powered personalized experiences right inside Contentful, without depending on developers.
100K monthly active profiles (upgrades available to purchase)
100 AI Suggestions: Use AI to generate experiences, experiments and audience segments based on your performance data
Unlimited A/B test and personalized experience creation
Audience segmentation based on multiple data points
Performance analysis of personalized experiences and experiments
Connect to popular analytics and customer data sources
EU data residency
Premium support & SLAs as part of your Platform plan
1 Space enabled on your plan
Core
Create richer personalized experiences.
Take your personalization game to the next level with enhanced levels of insights, additional AI features and suggestions, plus a greater range of data connections.
500K monthly active profiles (upgrades available to purchase)
500 AI Suggestions: Use AI to create variants to run in your personalized experiences/ experiments
Understand your audience segments' behavior and performance
Use feature experimentation on specific elements or across entire experiences to determine impact on conversion rates
Enriched insights for how individual content entries are performing
SOC 2 Type 2 compliance
Premium data connections that integrate with more advanced parts of your tech stack (see below)
Up to 5 Spaces enabled on your plan
Scale
For large-scale operations of any size.
Centralize the creation of AI-powered personalized experiences that captivate any audience, with a tailored set up to meet your business needs.
1M monthly active profiles (upgrades available to purchase)
1000 AI Suggestions (upgrades available to purchase)
Share and use the same Contentful Personalization audience segments across all of your Spaces
Centralize and run personalized experiences across all of your Spaces
Single Sign-On (SAML)
Unlimited custom Spaces can be enabled on your plan
AI Actions is available on any Enterprise plan.
Explore what AI Actions brings to the party below.
Quotas and usage | |||
|---|---|---|---|
| Words | Enterprise plans include a range of AI credits. | ||
| Usage reporting | View your current and previous months' usage, including generated words, consumed units, and invocations, along with a breakdown of the most used AI actions, top-usage spaces, and your annual included consumption units. | ||
| Feature controls | Ability to opt in and opt out of AI usage for your organization. | ||
Additional usage | |||
| Pay as you go | Use AI Actions as much as you need, and pay for use over your quota each month. | ||
| Pre-pay and save | Work with our team to agree a discount on additional credits. | ||
AI models | |||
| Claude Sonnet 3.5 | Balances intelligence, speed, and cost-efficiency for high-performance AI at scale. | ||
| GPT-4o | Pairs strong reasoning with speed for efficient, scalable AI—ideal for high-demand enterprise use. | ||
| GPT-4o mini | A fast, cost-efficient model for lightweight, multilingual tasks that need precise responses. | ||
| Use your own LLM | Please reach out to our sales team to discuss your needs and available options. | ||
Pre-built templates | |||
| Translation | Translate text between languages while preserving meaning, tone, and context. | ||
| Rewrite | Easily adapt your content for different audiences, follow specific guidelines, or smooth out flow and fix typos. | ||
| Image alt text generation | Create descriptive, meaningful alt text for images to improve accessibility and boost search rankings. | ||
| Spelling and grammar checking | Eliminate typos, grammar mistakes, and inconsistencies with ease. | ||
| Keyword optimization | Enhance your content’s search performance with relevant keywords and SEO best practices. | ||
| Tone of voice adjustment | Rewrite content to align with a specified tone while maintaining its original message. | ||
| SEO meta data generation | Create a concise and compelling SEO meta description based on the provided content. | ||
| Product description generation | Generate a well-crafted product description based on the provided product details. | ||
| 20+ pre-built templates | These templates come pre-configured with instructions to help you get started. | ||
| Custom templates | Build and customize templates to better meet your specific needs. | ||
| Partner templates | Use templates developed by our partners such as AWS and AKQA. | ||
Contextual AI | |||
| Variables | AI Action Variables are editor inputs that guide workflows and ensure context-aware results. | ||
| External References | An External Reference Variable lets users pull content from third-party systems to provide context for AI Actions. | ||
| Text | A Text Variable lets users input or select text for AI to generate responses or update entries. | ||
| Multiple Choice | A Multiple Choice Variable lets users choose from set options to guide AI decisions or actions. | ||
| Locale | A Locale Variable lets users choose a configured locale to tailor content for different languages or regions. | ||
| Media | A Media Variable lets users select media assets to use or update in entries. | ||
| Entry | An Entry Variable references existing Contentful content to give context for an AI Action. | ||
| External knowledge | Use external information as context to enable context-rich creation, transformation, and updates. | ||
Platform capabilities | |||
| Workflows | Use the power of AI Actions to automate your workflow step. | ||
| Locale-based publishing | Locale-based publishing lets you publish AI content to a specific locale independently. | ||
| Role-based permissions | AI Action roles in Contentful are space-level, so admins can control access and enforce governance. | ||
| Entry-level AI Actions | Entry-level AI Actions streamline content creation with AI tools built into the entry editor. | ||
| Field-level AI Actions | Users can also choose to trigger an AI Action to specific fields of an entry. | ||

Custom upgrades
Get all Enterprise plan entitlements, and use our flexible options to add more AI Actions when you need them.
The easiest way to get going with more AI Actions — just pay for any usage beyond what your plan includes.
Do you know your regular usage? This is the best bet. Plan ahead and save with discounted rates.

Intuitive visual canvas that allows you to design once, manage, and reuse experiences everywhere
Full control over which elements of your design components can be changed
Tools to create and save design patterns to assemble digital experiences quickly
Experiences SDK and API to register components for use within Studio

Professional Services
Our team of experts is on-hand for any consultation, best practice and training needs you and your business may have.
Global Marketing Director, Web Development
Here to help with any questions you may have about our plans and pricing.
Contentful Platform is the foundation of a powerful content ecosystem, enabling teams to create, manage, and scale structured content across all digital channels. It integrates seamlessly with other Contentful products like Personalization, Studio, and AI Actions.
Contentful Personalization is an AI-native personalization engine that empowers teams to experiment, target, and analyze content experiences — directly within Contentful, based on any data source.
Contentful Studio is visual workspace for designing digital experiences. It offers reusable templates, content binding, and design controls to scale creative work while maintaining brand consistency.
Contentful AI Actions automates content creation, translation, and transformation — speeding up workflows with contextual, adaptable, AI-powered tools.
Most Contentful products offer no-code tools so that marketers can create and manage experiences directly in the platform without developer assistance. AI Actions, for instance, is ready to use out of the box. No setup needed. For products like Studio and Personalization, however, some initial development is typically required to integrate with your front end and tailor the experience to your stack.
Do you need help getting up and running? Our Professional Services team would be happy to assist you.
We offer a customizable range of plans to suit teams, projects, and business of all sizes. To find the right plan for you, please contact our sales team.
Contentful products are built to work seamlessly across the entire content management lifecycle:
Platform is the core for content management and delivery. It enables teams to create, manage, and scale content effortlessly across multiple digital channels. Acting as the central hub, it connects all other products, ensuring consistent content flow and accessibility.
Studio enables teams to design and build digital experiences visually. It extends functionality to meet creative and technical needs with design templates, reusable components, and robust developer tools.
Personalization ensures content resonates with specific audiences. Using audience segmentation and dynamic content delivery, teams can craft relevant experiences, all powered within the same platform.
AI Actions automates content creation, transformation, and localization. Whether it’s generating new content, translating for different regions, optimizing for search, or refining workflows, AI Actions brings speed and efficiency to the entire ecosystem, empowering teams to balance creativity with productivity.
Together, they create a unified, collaborative environment where teams can design, personalize, and scale digital experiences efficiently.
Support scales with your plan, so you get the right level of help when you need it most.
With a Lite plan, you can submit tickets and connect with our support team through the Contentful website. While we aim to respond quickly, response times aren't guaranteed with standard support.
Enterprise plans have access to a dedicated Customer Success Manager, guaranteed response times through SLAs, 24/7 global support, and access to our expert Professional Services team. From implementation guidance to best practices and optimization, our pros are available to help accelerate your success with Contentful.
No matter your plan, all users (even on the free tier) can join our Discord community to connect with thousands of users, sharpen your skills in the Contentful Learning Center, and tap into our rich developer documentation to build with confidence.
Absolutely. Contentful is built to scale with you:
Add more Spaces or AI credits
Increase Monthly Active Profiles (MAPs) as your audience grows
Scale personalization and content automation as your needs evolve
For the best fit, talk to our Sales team about available options.
A Free plan includes up to 10 users for the Contentful Platform.
A Lite plan can accommodate up to 20 users for the Platform.
An Enterprise plan offers the most flexibility, and can scale to hundreds of users, depending on what you build with our Sales team.
The total number of users included in your Platform applies across all products: Personalization, Studio, and AI Actions.
A space is a content repository. Think of it as a place to keep all the content related to one team, product line, geography or project. Each space has its own content model, content base and user permissions.
If you want to launch several websites or apps, the best way to go is to create a separate space for each project.
Note that if your goal is to deliver the same content to multiple platforms – a typical set would be web, iOS app and Android app – then you should use one space and create multiple API keys to deliver the content.