Contentful Personalization

Overview

Contentful Personalization is a personalization and experimentation solution that enables digital teams to deliver a tailored user experience to the platform of their choice.

It enables business growth and higher conversion rates. You can experiment with your content and show the right content to the right person at the right time with dynamic website personalization for every visitor.

By doing so, you can generate more revenue from the same traffic and maximize your marketing spend. With Contentful Personalization's capabilities, you have everything you need to increase conversions and optimize the customer experience for every marketing strategy:

  • Personalization for demand generation

  • Personalization for higher conversion rates

  • Personalization for ABM and paid traffic

The following features are supported:

  • Performance — Create personalized experiences, experiments, and A/B tests without sacrificing your website performance.

  • Seamless workflow — Integrate Contentful Personalization with your Content Sources, with a no-code workflow within your Content Management System (CMS). You can create your Audience segments, personalized campaigns, and A/B tests without leaving your CMS dashboard.

  • No code development — Create Experiences without relying on developers.

  • AI capabilities — Get started and expand on your existing personalization strategy with AI.

MACH architecture

Our personalization and experimentation solution is built on MACH (Microservices, API-first, Cloud-native, Headless) principles, enabling you to integrate with your existing tech stack. Technologies built on MACH principles are designed to be scalable. One of the benefits of this design is that it can be adapted to meet the changing needs of an organization and is, therefore, highly future-proof.

The MACH architecture is a software architecture composed of independent components. It's built from smaller components that can be combined to form a complete system.

Since Contentful Personalization is built on these principles, you can:

  • Connect your content source via our apps to keep your current workflow.

  • Connect your data sources upstream and downstream to enrich user profiles and analyze your results.

  • Integrate Contentful Personalization into your tech stack in minutes, with our SDKs and API.