Automations and Workflows
Automate the boring bits, celebrate the big wins
The perks of putting workflows on autopilot
Scale without stress
Automations handle steps like tagging, updates, and approvals so workflows stay smooth at any scale.
Reclaim your time
Automate tasks like publishing, notifications, and translations so your team can focus on creative work that moves the needle.
Pain-free compliance
Built-in checks and approvals help you publish faster while keeping content consistent, compliant, and on brand.
The future of content operations is here
Automations and Workflows are more than features — they’re the new operating system for digital experiences, coordinating how work moves across Contentful and the tools teams rely on. Connect workflows, AI actions, and notifications so teams can launch faster, collaborate effortlessly, and scale without limits.
AI Actions that kick workflows in high gear
Bring the power of AI directly into your content flows for speed and quality at scale.
Generate metadata, alt text, and summaries instantly
Run grammar, brand, or compliance checks before publishing
Scale global operations with AI-enhanced workflows
Keep workflows in check without losing momentum
Bring structure and clarity to every project so content moves smoothly from idea to approval.
Define clear review paths that eliminate bottlenecks
Keep everyone accountable with visibility into progress
Bring reviews, approvals, and publishing into one place instead of juggling email chains and spreadsheets
Stay aligned with real-time notifications
No more missed handoffs or stalled projects — the right people get looped in at the right time.
Alert reviewers automatically when content’s ready
Send Slack or email pings to keep launches moving
Replace check-ins with built-in accountability
Accelerate impact with automations
Let the system handle the repetitive steps so your team can focus on the work that matters.
Configure flows with triggers, conditions, and actions in minutes using the Automation Builder
Automate publishing, tagging, updates, and more — no code required
Free up time for strategy, creativity, and storytelling
Made to make every role shine
Marketers
Focus on creativity instead of chasing approvals. Automate reviews, publishing, and launches with AI suggestions and notifications to keep work moving.
Web teams
Launch faster without losing control. Standardize workflows across regions, maintain consistency and compliance, and cut down manual updates with scheduled automations.
Developers
Empower teams without extra overhead by replacing brittle scripts with no-code automations and focusing on high-impact builds.
"Contentful and AI Actions are enabling our global team to scale quickly while creating differentiated experiences. By automating some of these tasks, our web ops team has bandwidth for higher-impact work."
Product Manager
Contentful customers embracing automation and workflows
More ways to succeed with Contentful
No matter what your business goals are, get more value out of your digital experiences with our platform.
Automation and workflows resources to get you started
Practical playbooks and pro tips for smoother digital launches.
See Contentful Personalization in action
