Segmentation
Segment audiences without leaving your CMS
Win more customers over with personalization
Work within your CMS
With Contentful Personalization, you can segment audiences in seconds—as easy as crafting a compelling title for a blog post.
Progressive profiling
Customer segments are dynamic and update in real time, based on first-party data, website interactions, events, and more.
Enriched data
Get the most value from your data. Contentful Personalization connects effortlessly with CDPs, CRMs, and other data sources.
Captivate more customers with AI-powered segmentation
Remove the guesswork around segmentation when you connect Contentful Personalization with your customer data sources. Identify and target specific audience groups with tailored experiences directly in your CMS for maximum engagement.
Dynamic segmentation
Ensure you serve the right audience with the right message at the right time using custom segmentation. Leverage real-time customer, behavioral, and custom event data to trigger campaigns and messaging instantly.
AI-driven suggestions
Don't leave your segmentation strategy up to chance. AI Suggestions streamlines the process of identifying the most viable audience segments for your experiments using behavior, demographics, and first-party data.
Drive higher conversion rates
Improve conversion rates across segments with personalization and A/B testing. Contentful Personalization ensures the experiences you create are optimized to resonate with your audience.
A/B testing every team can get behind
Marketers
Drive higher customer retention. Segment and create highly targeted experiences without developer support.
Web Teams
Improve site performance and deliver personalized content to specific audiences without flickering for maximum satisfaction.
Product
Identify audience segments in seconds and craft highly targeted experiences to boost overall campaign effectiveness.
"Personalization Insights has opened up a whole new world of data for us. It acts like a magnifying glass on our content, allowing us to delve deeper into personalization and experience performance analysis. We're making smarter decisions and better serving our customers as a result."
Associate Director, Product Management
Ruggable
More ways to succeed with Contentful
No matter what your business goals are, get more value out of your digital experiences with our platform.
Segmentation resources to get you started
Curated insights for delivering success with Contentful.
See Contentful Personalization in action
