Composable commerce

Boost revenue with composable commerce

Tailor the most cohesive, flexible ecommerce solution for your business with Contentful. Effortlessly combine and integrate the best commerce components for your needs, then create, test, and personalize content across any channel from a single source.

Contact sales

Driving impactful ecommerce for leading brands

60%

increase in conversion rate for Bang & Olufsen

countries in which On sell and localize for

47%

increase in test drive bookings for BMW

43%

increase in digital sales for KFC

Gain the upper hand with composable commerce

Deliver for your customers rapidly

Consumers today expect personalized, seamless shopping experiences across all channels. While monolithic platforms struggle to deliver omnichannel experiences, Contentful allows you to build your online store with the best tools available, and be more agile and innovative than ever.

Seamless integration and control

Contentful makes it easy to connect the components you need, like payment gateways, CRM systems, and inventory management tools. Rather than getting locked into one platform, you can deliver a solution customized to your unique business needs and enjoy the freedom to quickly adapt to market changes and customer needs.

All your content, in one place

Acting as the central hub for all your content needs, Contentful ensures you reliably deliver consistent and engaging shopping experiences across every touchpoint and journey stage—whether it’s your website, mobile app, social media, or in-store displays.

Built for marquee moments

Contentful was built to handle peak ecommerce seasons like Black Friday and the holiday rush. Built for scale, with a robust infrastructure and 99.99% uptime, our platform supports high-volume experiences and traffic surges without compromising performance.

Webinar

How to become AI-Ready

In this webinar, Contentful and Amazon Web Services (AWS) explore how retail and CPG brands address the growing demand for personalization to deliver tailored shopping experiences.

Watch now

Give customers the shopping experience they deserve

Centralized content management

Maintain consistency across channels easily with all of your product information, images and marketing content in one place. Make real-time updates without relying on developers, so teams can react fast to trends, promotions or the latest product launches.

Seamless integration

Our API-first approach means you can easily integrate with your other tech, such as ecommerce platforms, CRMs or analytics tools. Contentful works with your existing stack, making it a piece of cake to scale ecommerce operations as your business grows.

Enhanced orchestration

Contentful enables orchestration across all aspects of your ecosystem. Centralizing your content management ensures that every part of the customer journey—from awareness and consideration to purchase and support—is cohesive and optimized for success.

Scalable infrastructure

As your business evolves, Contentful scales with you. Whether expanding to new markets, launching products or trying new sales channels, Contentful provides the flexibility to add or swap content on any touchpoint, and stay responsive to market demands.

Localization and SEO

Connect with global audiences more effectively with content localized to different regions and languages. Built-in SEO features ensure your products are discoverable and drive organic traffic.

Hyper-personalized shopping experiences

Speak directly to your customers and boost conversions. Unify data from your CDP, PIM and other tools, and combine with Contentful Personalization's powerful AI features to make every interaction meaningful and relevant, even during high-traffic periods.

Learn more