Contentful Personalization
AI-native personalization platform for composable content
About Contentful Personalization
Contentful Personalization is an AI-native personalization platform empowering digital marketing, growth, and website teams with radical freedom and ease to identify, select, experiment, and analyze personalized experiences — based on any data source, from right inside Contentful. With Contentful Personalization’s native app for Contentful, teams can:
- Define audiences based on the rules they want or create an audience generated by Contentful Personalization Audience Suggestions
- Create personalized experiences and A/B tests for different use cases or generate personalized experiences or experiments suggested by Contentful Personalization Experience Suggestions
- Preview these experiences before they publish to finetune
- Get insights about the audiences, content components, and experiences with Contentful Personalization Insights and analyze experience results to optimize the conversions continuously
Knowing where and how to start is not a problem with Contentful Personalization anymore. By understanding your content context, customer data, and brand voice, Contentful Personalization suggests AI-powered audiences and experiences, resulting in less time spent on audience and experience creation and faster time to value.
Integration with a composable stack — and any data source — is quick and painless. Contentful Personalization makes it easy to personalize and unify customer experiences with its technology built on MACH principles and dynamic customer profiles that update with new data and events. Teams can use these profiles to create highly personalized experiences, from one-on-one interactions to personalized omnichannel journeys at scale.
Therefore, organizations can provide personalized customer experiences across channels with nothing standing in the way and increase their revenue by generating higher ROI from their content and data investments.
Features
- Contentful Personalization Audience: Define your audience segments with user behaviors, intent signals, first-party data, and other events and traits without leaving the Contentful interface.
- Contentful Personalization Experience
- Personalization: Create personalized experiences directly inside Contentful, all with minimal effort and no reliance on developers — simply a few clicks suffice.
- Experimentation: Run experiments, such as A/A tests, A/B tests, A/B/n tests directly inside Contentful, on a component level
- Contentful Personalization AI Suggestions: By understanding your content context, customer data, previous experiments and personalized experiences, and brand voice, Contentful Personalization creates AI-suggested audiences and experiences.
- Contentful Personalization Insights: Get insights about the audiences and content components with Audience Insights and Component Insights to know where and how to start with personalization and testing in the most effective way. Understand the impact of personalized experiences and experiments on your conversion rates, business growth, and digital customer experience with Experience Insights.
- Connectivity: Connect Contentful Personalization easily with customer data sources like Segment, Salesforce CRM, Albacross, RudderStack, etc., with Contentful Personalization’s native connections or use API endpoints for your custom workflows.
Requirements
- You must have a paid Contentful Personalization license and a Contentful Personalization account. If you don’t have an account yet, talk to a Contentful Personalization expert.
- You must have the Contentful Personalization SDK implemented on your code.
- You should have an existing Contentful project.
- You must connect your Contentful project to your Contentful Personalization account — check out the guide here.
Screenshots
