Insights
Increase conversions with data-driven personalization
Convert more visitors into customers
Experiences
Track how experiments and personalized experiences impact conversions and revenue.
Audiences
Accurately pinpoint which audience segments respond to specific content components.
Components
Gain an in-depth look at the performance of individual components of your content.
Understand and act on the outcome of your experiments
Continuously measure what matters most. See how your digital experiences boost your bottom line in real time with Personalization Insights.
Track conversions and revenue growth
Empower teams to be more data-driven. Use Experience Insights in Contentful Personalization to evaluate how your efforts translate into higher engagement and inform future A/B tests.
Analyze experiments and personalized experiences without leaning on developers for support.
Access native experience analytics directly within Contentful.
Connect with your customers more effectively
Contentful Personalization delivers content that personally resonates with your customer base. Measure how specific audience segments interact with your content using Audience Insights.
Gain a holistic view of your audience’s behavior, preferences, and segments.
Identify opportunities for personalization and testing across different segments.
See how individual content components stack up
Go in-depth to see how individual components resonate. Train your focus on testing and personalizing the content that truly matters.
View segment distribution among your total visitors and in specific audiences inside your CMS.
Identify personalization opportunities for different audience sets to boost conversion rates and revenue.
Great for the entire team
Web teams
Turn your customer data into intelligent experiences in minutes. Easily connect Personalization Insights with your data sources.
Marketers
Reduce your dependency on data teams to understand your audience, content, and experience results.
Product
Turn your performance analysis into new business value generation by making smarter decisions.
“Personalization Insights has opened up a whole new world of data for us. It acts like a magnifying glass on our content, allowing us to delve deeper into personalization and experience performance analysis. We're making smarter decisions and better serving our customers as a result.”
Daniel GraupenspergerAssociate Director, Product Management
Ruggable
Contentful customers innovate with Insights
More ways to succeed with Contentful
No matter what your business goals are, get more value out of your digital experiences with our platform.
Personalization resources to get you started
Curated insights for delivering success with Contentful.
See Contentful Personalization in action
