A new approach: Helping customers solve complex digital challenges

Contentful is on a mission to help brands deliver compelling digital experiences in an increasingly disruptive environment.

Our latest offerings are a natural extension of that foundation to meet our customer's fresh challenges, and prepare them for the ones we see on the horizon.

Whether they're juggling the complexity of multi-channel personalization, looking to leverage the power of AI without compromising quality, or collaborating with busy teams to build compelling experiences, our work is to make their work easier.

Introducing new content and design strategy expertise

To further this mission, we’re excited to welcome Karen McGrane and Jeff Eaton to the Contentful team. They are the founders of Autogram, a consulting group specializing in helping enterprise organizations with complex digital challenges, with deep expertise in content strategy and design systems.

Both Jeff and Karen bring more than 20 years of experience in large-scale web projects, helping organizations navigate challenges related to replatforming, redesigning, and operationalizing digital systems. They are also respected thought leaders in the CMS space, having worked with brands like IBM, Schwab, and Target.

“Joining Contentful gives us the opportunity to help shape the future of content strategy and design at scale," says Karen. "We’re excited to bring our expertise to a platform that is already helping thousands of organizations solve their most complex content challenges."

Our relationship with the Autogram team dates back to the early days of Contentful, when they emerged as early advocates of headless and composable content management tools. Karen even worked closely with our co-founders Sascha Konietzke and Paolo Negri; from the beginning, they’ve had a pulse on the problems Contentful solves for customers, our evolution, and where we’re heading.

Now, having them fully integrated into the team will deliver immediate value for our customers, whether they are newly deploying Contentful or optimizing their use of the platform across the organization. In addition to aligning best practices for our customers, they will also play a key role in shaping our product vision and advising on how customers can best leverage our vast partner ecosystem.

"Particularly for large brands and enterprises, content is a critical investment," says Jeff. "They need tools, strategies, and support systems that help them make the most of that investment in a rapidly changing environment. The foundation of Contentful's content platform, the insights of its team, and the vision it has for the coming years are an incredible combination; we're excited to be part of that work."

What’s next

This investment underscores our commitment to being more than just a digital experience platform — we’re a partner in helping our customers succeed. As AI continues to transform how content is created, we are positioning our customers to thrive in a highly personalized, autonomous, and data-driven future.

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