Tatari broadcasts a new brand message

Introduction

When Tatari, a data and analytics company focused on measuring the effectiveness of TV ads, decided it was time to rebrand, they needed a CMS that would enable easy publishing on the website while maintaining consistent brand identity and user experience.

A flexible, customizable content platform was a game changer for Tatari. Before, they relied on a legacy system whose content models were hardwired into the website. Tatari’s editorial team regularly had to ask engineering colleagues to troubleshoot layout issues and publish new pages. This dependency slowed down the editorial team and pulled engineering away from its work on Tatari’s core product and service offerings.

The company hired Last Rev to develop a publishing platform that editors could control themselves without help from the engineering team.

Last Rev chose Contentful to meet Tatari’s requirements. With its modular system and accessible user interface, Contentful gives Tatari editors the ability to manage website content and layout, and to publish rich content like animations without any technical help from the engineering team. Editors can create unique layouts, animations, and new sections for the website as quickly as they need to, independent of technical staff. This has given time back to Tatari’s engineers; now their full focus is on the company’s platform.

With the first phase of Contentful implementation having proved successful, Tatari is planning to use the CMS for its internal communications as well, including help pages, notifications, and more.

As a data and analytics company that enables and encourages its clients to experiment, Tatari is commiting to experimentation on its own site. Contentful’s integration with Optimizely makes A/B testing and reporting easy, right from the Contentful user interface.

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