Automate and scale better content with AI

Contentful’s AI Actions embeds generative AI into your workflow to streamline content management, ensure brand compliance, and maximize ROI.

Contact sales
Missing Link

Automate your busywork

Translation, search engine optimization, and rewrites — let AI take care of the repetitive tasks for you.

On-brand, at scale

Contextual AI ensures everything you create remains on brand as you localize and grow.

Efficient workflows

Built right into Contentful, there’s no switching tools, no agency back and forth, just faster delivery.

Missing Link

Do more, without doing more

Missing Link

78%

increase in conversion rate for Kraft-Heinz

87%

higher CTRs for Ace & Tate

<30 mins

for Ruggable to personalize experiences

See AI Actions, in action

All AI Actions demos

Translation

Convert text to another language to localize your content faster.

Translation interface showing "Hello" being translated to "Bonjour" in French, with a blue translate button above

Rewrite

Easily improve the flow and clarity of your content to reach your desired audience.

Text editor interface with blue pencil icon and tone adjustment buttons showing "More professional" and "More casual" options

Image to alt-text generation

Generate clear and accurate alt-text for your media in seconds.

User interface showing a "Generate alt-text" button with cursor and decorative plant image in a light gray rounded container

Translation

Convert text to another language to localize your content faster.

Translation interface showing "Hello" being translated to "Bonjour" in French, with a blue translate button above

Rewrite

Easily improve the flow and clarity of your content to reach your desired audience.

Text editor interface with blue pencil icon and tone adjustment buttons showing "More professional" and "More casual" options

Image to alt-text generation

Generate clear and accurate alt-text for your media in seconds.

User interface showing a "Generate alt-text" button with cursor and decorative plant image in a light gray rounded container

From tedious to effortless, AI simplifies your day-to-day

Explore AI at Contentful

Generate, translate and optimize content that actually works

Automate content creation, rewrites, translations, grammar and spell check, and organic search optimization in a snap. AI Actions handles the busywork, so your team can focus on the higher impact stuff.

Missing Link
Text rewriting interface with tone options including Shorter, Longer, Casual, Formal, Simple, Witty, and Tolkien styles

No more getting lost in translation

Going global is easy with AI Actions. Translate and localize content automatically — field by field or entry by entry — so you can connect with every audience, everywhere, as your business scales.

Missing Link
Localize brand image

Your brand, your rules, in every region

Connect your content sources and use contextual AI to keep your content perfectly on-brand, whether you’re creating from scratch or scaling across regions. Use custom prompts to fine-tune and make sure every word sounds and looks like you.

Missing Link
Content creation interface showing text editor with "Content" and "Reference" tabs, "Insert variable" dropdown, and green "Publish" button

Better workflows, zero chaos

Strengthen collaboration and bridge the gaps between teams. AI Actions keeps everyone in sync, from content and SEO teams to demand gen and web ops.

Missing Link
Content workflow status showing completed event entry and content review, with pending marketing and SEO review steps

Templates to help you ship faster

Start with pre-built templates for common tasks or create your own AI Actions tailored to your workflows. Real-time variables make it easy to adjust as business needs evolve.

Missing Link
Template cards showing different content types: Blog article, FAQs, and How-to guide, each with icons and placeholder text.
Missing Link
Segmentation with AI

Continuously optimize your customer experience with AI

Personalize your content at scale with AI Suggestions. From generating the most compelling content for your audience, to identifying the most viable segment for your experiments, elevate your marketing strategy in minutes.

Explore Personalization

Product Lines: Automate and scale content workflows with AI Actions

Webinar – April 23rd – 17:00 GMT

Get to know AI Actions in this webinar that showcases how it powers automation, boosts efficiency, and scales content ops within Contentful to help brands thrive in the DXP space.

Register now

Made for your whole organization

Missing Link

SEO teams

Automate keyword optimization, meta descriptions, and alt text in one click. Hit every SEO best practice without slowing down your content pipeline.

Content teams

AI Actions helps you create more and edit less. Automate rewriting, translations, and content tweaks, so you can focus on strategy, not spelling.

Website teams

Simplify localization and SEO optimization directly in your workflow. Spend less time on bug fixes and more time pushing pages live—without looping in extra teams.

Missing Link

Contentful resources to get you started with AI

Missing Link
How AI is Powering Personalized Experiences that Customers Expect hub image
Ebook

How AI is powering personalized experiences customers expect

Developer resources

View all documentation
Documentation

Get started with Contentful

Resources to help you get up and running with Contentful.

Help

How to set up AI Actions

Set your business up for success with AI Actions

Discover all that Contentful has to offer

Missing Link

Contentful Personalization

Generate higher ROI from your content and data with AI-native personalized experiences across channels, all inside Contentful.

Explore
Illustration showing a purple connection hub linking three content cards, with icons for tags, Eiffel Tower, and images

Contentful Ecosystem

Choose from a host of market-leading solutions to add personalization power to your tech stack and customized apps.

Explore
Grid of 15 tech company logos including Salesforce, SAP, Shopify, and WPP on an orange background, arranged in three rows
Contentful logo

Your experiences should wow, not wait. Let's talk.

Chat with sales

Learn how Contentful can help your business manage content chaos, once and for all, and set you up for future success.

Work with a partner

Contentful’s extensive partner ecosystem is ready to help your brand build, launch, and ship websites and content faster.