Data connections

Connect your customer data for seamless experiences

Unify your customers, content, and context to deliver captivating personalized experiences. Contentful Personalization connects easily with content sources, customer data, analytics platforms, and delivery frameworks.

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Bring it all together in one place

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Native connections

Our API-first approach drives reliable performance. Simply copy and past your API keys to build custom connections.

Progressive profiling

Customer segments are dynamic and update in real time, based on first-party data, website interactions, events, and more.

Fast & reliable personalization

Start creating personalized, authenticated journeys easily by bringing in all of your customer data to Contentful Personalization.

Robust data security

From SOC 2 Type 2 certification to our privacy plugin, Contentful Personalization ensures your data is protected and in compliance with local privacy regulations.

The one-stop-shop for personalization

Our extensive ecosystem of partners and solutions helps enhance your digital customer experiences.

Analytics

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Empower your tools and strategies with the same customer and content data.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

Segment

Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

Google Tag Manager

Configure and instantly deploy tags on your website or mobile app from an easy to use web-based user interface.

Contentsquare

Contentsquare moves beyond traditional analytics to enable an unprecedented understanding of the customer experience that transforms your business.

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Customer data

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Connect your customer data easily with Contentful Personalization.

Segment

Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

Rudderstack

RudderStack is a CDP to collect, unify, and activate customer data across your warehouse, websites, and apps.

Albacross

Albacross provides first-party intent data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing and sales efficiency.

Zapier

Zapier is a product that allows end-users to integrate the web applications they use and automate workflows.

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Delivery

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Connect Contentful Personalization into your workflows and ensure fast and consistent delivery every time.

Next.js

Next.js is an open-source web development framework built on top of Node.js.

Vercel

Vercel combines the best developer experience with an obsessive focus on end-user performance.

React

React is a free and open-source front-end JavaScript library for building user interfaces based on UI components.

NodeJS

NodeJS is an open-source and cross-platform JavaScript runtime environment. 

Gatsby

Gatsby is the fast and flexible framework that makes building websites with any CMS, API, or database fun again.

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Resources to grow your business

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Curated insights for delivering success with Contentful.

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Powering Data-Driven Personalization with Twilio and Ninetailed

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Personio: Website personalization from small startups to large enterprises

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Rolling into composable commerce with Ruggable

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See Contentful Personalization in action

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AI Suggestions

Empower teams to deliver hyper-personalized experiences effortlessly by delivering the right message to the right audience at the right time.

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Experimentation

A/B test and refine personalized experiences to ensure optimized performance and maximum impact.

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Feature: Experimentation
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Your experiences should wow, not wait. Let's talk.

Chat with sales

Learn how Contentful can help your business manage content chaos, once and for all, and set you up for future success.

Work with a partner

Contentful’s extensive partner ecosystem is ready to help your brand build, launch, and ship websites and content faster.