Content without borders
Docusign’s patchwork of domains and clunky CMS meant huge roadblocks to international growth just as demand spiked. Adopting Contentful made localization straightforward — and opened the door to flexibility, speed, and rebranding with the flip of a switch.
Hear how Docusign began the adoption journey and ultimately changed how its teams work together. Engineering manager Andy Rossi and product manager Michael Luzmore talk through their experience with Contentful’s VP of solution engineering, Sara Sullivan.
About the webinar
It's painful realizing that your collection of domains and domain-specific CMS are major blockers to your business's growth objectives. That pain was enough to prompt Docusign's engineering team to make the move to headless CMS and implement Contentful.
This in-depth discussion of Docusign's transformation journey covers some of the major lessons the team learned throughout the process as well as what the organization has been able to accomplish as a result.
Listen in to hear how Docusign:
Tackled the trifecta of replatforming, redesigning, and migrating content — all at the same time
Navigated the balance between design-agnostic and design-specific approaches to content modeling
Worked across engineering, marketing, and other content teams to develop intuitive authoring environments shaped by the needs of individual teams
Evolved to treat .com as a digital product and part of a holistic approach to attracting and retaining customers
Addressed localization and turned to personalization priorities
Recently rebranded to reflect a shift in direction with the flip of a switch
Andy Rossi
Engineering Manager
Docusign
Andy is an Engineering Manager at Docusign who is helping to build engaging marketing experiences as well as the internal tools to support them. His current focus is on design systems and headless content management to help content creators solve problems.
Michael Luzmore
Product Manager
Docusign
Michael is a Product Manager at Docusign focused on building publishing platforms, personalized experiences, and generative AI solutions that drive customer acquisition. His background in design thinking and front-end engineering help him to foster dialogue across teams to create transformative customer experiences.
Sara Sullivan
Global Vice President of Solution Engineering
Contentful
As Global Vice President of Contentful's Solution Engineering practice, Sara Sullivan leads a pre-sales organization of strategists and consultants focused on helping organizations understand and realize the value of Contentful's Composable Content Platform. Her current focus is on how organizations can leverage GenerativeAI in their content production lifecycle in order to power Personalization at Scale. Prior to Contentful, she held leadership roles in cloud based software organizations including SAP Fieldglass and Smartsheet.
